Transfer as a propoganda technique

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Transfer is a propaganda technique. An advertiser uses this technique when he tries to transfer our good feelings about one thing, to his product.

There is no real connection between smoking cigarettes and a cowboy, but Marlboro wants you to associate the two.

Mastercard wants us to transfer our good feelings about The Three Stooges to their credit card.

Transfer can be used in a humorous way.

Here the advertiser wants us to transfer our happy feelings after laughing at the advertisement, to their language school.

Can you find an example of transfer? Give us a link to a video, graphic, or article that uses transfer. Post the link in the comments section of the Fallacy Detective News web site. The best examples will win a copy of Secret Code Breaker Volume I or II.


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