Read it in the Wall Street Journal Weekend Edition

Nothing Says ‘I Love You, Fido,’ Like Food With Gourmet Flair by Deborah Ball tells us how pet food companies are trying to please the new breed of pet owners by producing sophisticated pet foods, including (expensive) canine condiments and little ravioli.

“The humanization of pets is the single biggest trend driving our business,” says Todd Lachman, the head of Del Monte’s food and pet division. “When I first got involved, I thought it was a bit silly. But now that I’ve spent enough time seeing how passionate people are about their pets, I don’t think it’s silly.”

I like our pets. We have plenty of them. But they’re pets, not people.